The first step to making family history not just a thing from the past, but something that you proudly carry with you every day. The new tagline, “it’s a family thing,” will take family history from a dusty old box of family photos under your great aunt’s bed to a more modern place by highlighting three real families who represent their ancestry through the passions they pass down through the generations. We shot the family’s heritage items to created custom animated frames for each of the films. A still shoot for each family also accompanied the films for digital and social use for Ancestry.