Curve Id, the first ever Levi’s jeans exclusively for women, launched with a colorful and strong voice making it clear that women need jeans that are made for them. A slight, demi, and bold curve are seen side by side, making it clear that these jeans make every girl’s curves look like a national treasure. Our manifesto is a rallying cry to women everywhere that hotness really does come in all shapes and sizes. The imagery and copy are fresh and fun and let ladies know that the new democracy of jeans has arrived.