Lord Jones
The first-ever brand campaign for Lord Jones, purveyor of the world’s finest CBD-infused products, featuring the new creative platform, A Higher Order. The campaign is rich in design and visuals that represent a myriad of locations where time and space are not of this world, and where wellness becomes a moment of self-reverence that can be coveted every day.
TEAM: Darcie Burrell, Azsa West, Jordi Luna, Rebecca Russell, Ragen Fykes, Reshi Dev, Danielle McCoy, Joan Comellas, Katie Beasley, Alex Sanchez
We took cues from many different art movements and put our own spin on it all through the eyes of our in-house designer/illustrator, Reshi Dev. The gold frames and type connect back to the package design while much of the imagery was inspired by elements of the iconic Lord Jones crest, which references the brand’s roots in California’s Laurel Canyon. The concept of the "portal," and creating these detailed worlds to explore within them, helped illustrate the brand’s ability to transform routine to ritual.
