Yachats
We refreshed the design system for Yachatas Brewing, enhancing its brand voice and market presence. By subtly arching the logo and incorporating the words "beer" or "brewing," we amplified the connection to the product. Emphasizing the Y monogram as a key branding element created immediate brand recognition.
TEAM: Mike Weihs, Curtis Pachunka, Scott
Greg Radich, Scott Meisse, Denise Hanggi
Our team also developed a cohesive can design system that elevates the product by maintaining consistent logo placement and integrating a prominent Y-shaped container device, reinforcing brand familiarity. This updated packaging aligns with the premium quality of ingredients and price point, reflecting the brand’s commitment to craft, place, and culture.
