Travel Portland OOH
The creative approach for this campaign was to show the eclectic nature of the city by highlighting a range of tourists attractions from traditional to the more niche. Portland has everything from thrift shops to pickles and just about anything else the little weirdo inside of you might be into.
TEAM: Jarrod Higgins, Lance Thompson, Laura Wood, Nick Stokes, Andy Laugenour, Cathy Omerod
OOH was created with 11 different illustrations touching on key topics for specific markets. Headlines were statements or questions that drove viewers to URL answers. The “Go Somewhere Different” tagline was also used repetitively in wild postings to add a graphic punch.
