Portland Oregon PSA
The State of Oregon, in partnership with Wieden+Kennedy Portland, released a PSA emphasizing the importance of staying home during the ongoing COVID-19 pandemic. The campaign, announced via a press release from Governor Kate Brown, also acknowledges the essential heroes on the front lines everyday.
TEAM: Eric Baldwin, Jason Bagley, Sara Phillips, Lucas Tristao, Amy Streger, Joan Cornellas, Nick Humble, Cathy Ormerod, Reshi Dev, Danielle McCoy, Allison Berg, Vicki Liu, Beth Schuenemann
UGLY HOLIDAY MASK STORE
At the request of the Governor's Office, we were tasked with raising awareness about the importance of wearing masks, especially as the holidays and a surge in COVID-19 cases approached. To make mask-wearing more fun, we decided to create "ugly holiday masks," similar to the concept of ugly holiday sweaters. We partnered with Portland Garment Factory to design and produce 10 unique masks, with all proceeds benefiting The Oregon Food Bank. The response was incredible—the masks sold out in under four days!
