Dan Wieden had a favorite analogy for Wieden+Kennedy - likening it to a slime mold. He found it compelling and would talk in length about it when given the chance. So, when Belmont Roasters asked W+K if they wanted a custom coffee blend for their offices, we jumped on the chance to bring the slime mold concept to life. We created packaging, stickers, mugs, and a dim-witted slimey mascot. Now, W+K proudly serves the world’s slimey-est cup of coffee around the world.